Bakin' Mix is a
Croatian gluten free brand of mixtures for bread, pastries and cakes. It
was developed in Croatia with local nutritionists and experts. It is a
high-quality product and comes in a wide range of products at competitive
prices. The products are completely safe for everyone, and are especially
recommended for people with celiac disease, gluten intolerance, wheat allergy
or those who follow a gluten-free diet. The brand is not only unique because of
its quality, but also due to the simplicity and speed of preparation of many
desserts, cakes, pastries and bread.
The best design in
the world
Bakin' Mix features
quality, as well as an innovative and modern design. This design has been
recognized worldwide and this year it won the prestigious Red Dot Award:
Brands and Communication Design 2020 for a top-class innovative design idea
in packaging in the food industry. This award is assigned by the Red Dot
GmbH & Co. KG. from Essen, Germany. A notice of this year’s winner was made
public in mid-July. The entries for
the Red Dot Award: Brands & Communication Design 2020 are submitted
within 17 categories and 36 industries; the first winner was awarded in 1955
and since then the Red Dot has been considered one of the most prestigious international
design awards. The good design and creative achievement at the world level this
year was judged by a 24-person expert jury in the field of communication design.
Bakin’ Mix was elected first in a competition of 6,992 candidates from
around the world.
How was the idea born?
The process of
brand development and product packaging design took about six months. The brand
design was developed thoroughly, carefully and with a lot of love.
Our work was based on the research and analysis of
similar products both on the Croatian market and internationally. The branding
process included naming, defining of the visual identity of a series of
products and the packaging design. It takes a team to get where you want, and
in our case it was the A1 All Natural team and myself. We worked closely together
and everybody contributed according to her and his knowledge and experience. To
me personally it was important to have the goals of the brand defined and
communicated clearly from the very start. - Veronika Uravić Čolak, designer
Bakin' Mix has
the form of packaging which is determined in advance as it is the case with
other similar category products, but as such it opened the possibility for us to
use the appearance of the actual product (powder) in creating the "face"
of the brand, a grey-hairedgrandma with a bun. The packaging
design thus emphasizes the basic value of the brand - the connection between
tradition and modern nutritional needs - not only through the name, but also through
the overall idea, reminding the consumer of the warmth and unique flavours and
aromas of grandma's kitchen. After many months
of planning and hard work, the Bakin' Mix design was ready. There was the
petrol-blue packaging, with the image of a grandma in the middle. Each package
is decorated with a differently coloured heart with the brand and product name.
The unique combination of modern and traditional design has won the hearts of
many consumers, including the Red Dot expert jury.
This is a great incentive and tailwind for our
first brand of products, which will certainly help to successfully position the
product on the Croatian and international market. With this project we have proven
that we care about the overall quality of a product. This is seen in the care
and attention that was devoted to its development. We had a good team working
on the project, with Veronika being our first choice. In addition to a valuable
product, we developed a design that is in line with the existing trends, and
thus we commit ourselves to the highest standard in every business segment of
our Bakin' Mix brand. The feedback of everyone who saw the product was very
positive from the very beginning, but still, I have to admit that the award has
come as a surprise because the competition was really tough." – Staša Brozina, manager
.jpg)
Finally, we wish to thank all who were and still
are involved in our Bakin’ Mix project. This is just the beginning of our
journey and of the idea that was created a long time ago. We are open to
hearing any constructive proposal you might have, or a homemade product which fits into our product
line. In that case, do not hesitate to write to us.
